STOCKHOLM — Nordic Entertainment Group (NENT Group) announced today it will launch its Viaplay streaming service in five new markets, including Canada, by the end of 2023.
“Viaplay will launch in the UK in the second half of 2022 and then in Canada, Germany, Austria and Switzerland during 2023,” the Stockholm-based company’s press release says.
With the addition of these five new markets, Viaplay will be available in a total of 16 countries by the end of 2023. The streaming service recently launched in Estonia, Latvia, Lithuania and Poland, and will be available soon in the U.S. and Netherlands.
At launch, Viaplay’s offering will comprise Nordic, local and international series, films, documentaries and kids content, both original and acquired, the press release says.
NENT Group says it has set a target of 12 million Viaplay subscribers globally by the end of 2025.
“We have stepped up the pace and scale of Viaplay’s international expansion,” said Anders Jensen, NENT Group president and CEO, in the release.
“Viaplay is a proven success story, with a unique content offering and one of the world’s most flexible and scalable technology platforms,” Jensen said, adding “we take an open approach to partnering that ensures Viaplay is available as broadly as possible.”
NENT Group says Viaplay will be available in the new markets on a direct-to-consumer basis, as well as through partnerships with local distributors.
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Photo supplied by Nordic Entertainment Group.
