No surprise: Radio advertisers chase 25-54 demo

TORONTO - The 25-54 demographic – which spans from Boomers to Gen Xers and Gen-Y and other trendy demo divisional names – continues to grow in dominance, now capturing 63% of all national radio advertising dollars, says Canadian Broadcast sales. In the third quarter, ended May 31st, the adults 25-54 demo alone represented almost 50% of spending, an increase of 1.2 share points over the previous year. Adding distinct categories for women 25-54 (8.7%) and men 25-54 (4.7%) brings the total age group spend to 63%. "While the 25-54 age group is not truly a homogenous target group, radio's ability...