No slowing online ad growth, says PwC

TORONTO – The digital and mobile segments stand to make the most revenue in the next five years for Canadian media and entertainment companies savvy enough to capitalize on them, says Tracey Jennings, leader of the PricewaterhouseCoopers’ Canadian Entertainment & Media practice. Referring to the recently released Global Entertainment and Media Outlook, Jennings presented some key findings and trends to the Greater Toronto Area chapter of Canadian Women in Communications on Thursday. “While there are still significant revenues coming from traditional segments, the biggest movements and highest growth in consumer and advertising spends will come from those who leverage their...