NLogic partners with TVbeat for holistic TV ad management

TORONTO — NLogic, provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, announced today it’s partnering with TVbeat to bring holistic TV ad inventory management to Canadian TV operators and broadcasters. London, U.K.-based TVbeat provides TV ad inventory and yield optimization software-as-a-service (SaaS) framework which can be integrated across an existing TV media technology stack. This new partnership will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV ad inventory across multiple platforms and data sources, says the news release. The software...