Nissan ties online game to CFL television broadcasts

WATERLOO, ON – Nissan is using a gaming application to get its automobile brand in front of CFL fans during all 72 regular season and playoff games, beginning this evening with the Montreal-Hamilton game. It is calling its interactive digital offering, Nissan Make the Call. To play Nissan Make the Call, viewers watch the game on their TV screen while they are online on their computer. At cfl.nissan.ca, they can make predictions about upcoming plays, answer trivia questions, take part in polls with other viewers, chat with other fans, and even create a competition with their very own group of...