NHL, MLB Advanced Media strike six-year digital rights deal

NEW YORK — The National Hockey League (NHL) and Major League Baseball Advanced Media (MLBAM), the interactive media and Internet company of MLB, announced Tuesday a six-year digital media rights partnership that encompasses all of the NHL’s digital platforms, including GameCenter LIVE, NHL Center Ice, NHL Network and NHL.com.“The partnership will transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content. With an emphasis on deeper access into the game and telling the stories of NHL players, MLBAM and the...