NFC interactive posters from Samsung provide free music downloads

MISSISSAUGA - Samsung Canada is betting that interactive posters that utilize near field communication (NFC) technology to show off its smartphones will leave users literally singing its praises. The out-of-home (OOH) advertising campaign rewards holiday shoppers with popular musical tracks throughout Toronto's underground PATH walkway system and the Metrotown Mall in Burnaby, BC. says Samsung. Through specially constructed ads, Samsung Galaxy S III and Galaxy Note II users will have the chance to download songs directly from the posters utilizing the smartphones' built-in NFC technology. Each Monday of the campaign, which runs from December 10, 2012 through January 2012, Samsung...