TORONTO – An event devoted to the dollars and sense of digital media, nextMEDIA promises a full program of keynote speakers, in-depth case studies and topic-driven panels focused on the new economy of reputation, attention and customer engagement, say the organizers, Achilles Media Ltd.
“To understand and profit from the changing media market, organizations must know what business strategies are working. To that end, we will deliver a conference that looks at the five revenue sources that are making money for digital producers and distributors,” said Mark Greenspan, director of digital content at Achilles Media, in a release.
The conference, to be held November 18-19 in Toronto has confirmed Susan Bonds, president and CEO of 42 Entertainment and Alexandra Levy, director, Google Branded Entertainment as speakers. Each will present a case study focused on how their respective organizations are making money through branded entertainment, sponsorship and licensing deals.
Susan Bonds will come to nextMEDIA with a presentation detailing 42 Entertainment’s forays into branded entertainment and sponsorship. In particular, she will speak to her company’s involvement in the production of an innovative alternate reality game for Warner Bros. summer blockbuster, The Dark Knight. An award-winning Interactive producer, Bonds has produced all of 42’s projects, including 2006’s Last Call Poker (Activision), Dead Man’s Tale (Disney and MSN) and 2007’s The Vanishing Point, the first global puzzle game.
Levy will unveil the workings behind Google’s step into the distribution business with a presentation that focuses on the company’s plans to syndicate a new animation series by Seth MacFarlane (“Family Guy”). The series, entitled “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” carries a multimillion-dollar production price tag and is the first original content play to be distributed using the AdSense advertising system. Prior to joining Google in 2007, Levy was the director of business development at MTV Networks in New York, where she managed a national multi-media new business team that sold on-air, online, digital, and multi-screen packages to a national client base.
Other confirmed speakers include: James Cooper, creative director, Another Anomaly; Jordan Hoffner, head of content partnerships, YouTube; Mitch Joel, president, Twist Image; and Rachel Masters, vice-president of strategic relationships, NING.com.
Attendees at nextMEDIA will also be able to attend the Canadian New Media Awards, which takes place Tuesday, November 18th, the opening night of nextMEDIA. Go online to book now, as earlybird rates expire October 21.
www.nextmediaevents.com
