NextMedia 2009: Very active marketing

BANFF – When Nike wanted to win back customers it had lost to other running shoe manufacturers, it created Nike+ and turned to the online world. Nike+ was the case study presented by Rare Method creative director James Leal-Valias during “The Future of Marketing? Integrated and Interactive” session at NextMedia on Saturday. Nike partnered with Apple on Nike +, which offers runners music to train to and also provides details of their training, including distance run, pace, time and calories consumed. The application consists of a receiver that taps into runners’ iPods to provide their favorite running music, and also...