Newest MTM reports highlight differences in media use across generations

OTTAWA — CBC/Radio-Canada’s Media Technology Monitor (MTM) today released a series of new reports focusing on media and technology adoption and use across generations, from millennials (18-40) to Boomers (56-75) to seniors (76+), in Canadian English and French markets. Among the highlights from the English generations reports, MTM found subscription video on demand (SVOD) services are very popular among millennials with more than 9 in 10 subscribing to one or more service. “On the other hand, anglophones aged 40+ show greater interest in traditional TV and are nearly twice as likely to be paid TV subscribers than millennial anglophones,” reads...