New wireless entrants to drive up wireless substitution on way to 12% market share, says report

TORONTO – By the end of 2014, new wireless entrants will have captured 4 million or approximately 12% of the Canadian wireless market, up from 5% at year-end 2011, according to a new study from Toronto’s Convergence Consulting.Part of that is because that the new entrants, not taking into account promotional pricing, can undercut incumbents and their discount brands by more than 58% on combined voice/data pricing, and by more than 83% on data alone, maintains the report Canadian Wireless 2009-2014: Assessing The Impact of New Entrants. But when it comes to voice pricing, incumbents and their discount brands can in...