New wireless entrants drag ARPU lower on way to 22% market share; bundle battles to escalate: Report

TORONTO – By the end of 2014, new wireless entrants will capture 22% of the Canadian wireless market, says a study from Toronto’s Convergence Consulting.And the effect of the newcomers is already being felt – and will continue to be. Despite wireless data’s 36% revenue growth in 2009, total wireless service ARPU declined, says the report. New wireless entrants will increasingly put pressure on both data & voice prices (the US has already seen major impact in this regard) leading to lower ARPU (at least over the next three years), regional (West, Quebec, Atlantic) bundle battles, a shift in wireless...