New WildBrain Spark channel to boost kids’ literacy
LONDON, U.K. — WildBrain’s digital media division, WildBrain Spark, announced Thursday the launch of a dedicated channel of subtitled content for kids on its YouTube network in support of the Turn on the Subtitles (TOTS) literacy campaign, recently launched in the U.K. The TOTS initiative highlights the benefits of Same Language Subtitling (SLS), which allows audiences to hear and read the same language, word for word, in perfect timing, says the news release. According to the release, academic research has shown that turning on the subtitles for children’s content improves literacy significantly, particularly for kids between the ages of six...
