New VOD advertising specs trialled at CableLabs

LOUISVILLE, CO – How best to run interactive applications within video-on-demand (VOD) content was front and centre at a recent interoperability lab event at CableLabs.The event, which ran May 23 – 27, consisted of two video on demand servers which were supported by several ad management servers and ad decision servers. Video content was stored in these systems, and each participant could utilize their software interfaces to dynamically insert advertisements into the VOD sessions.CableLabs said that one of the major accomplishments of this interop was demonstrating the ability to run interactive applications within VOD content by following the latest version...