New Vision campaign stresses diversity

TORONTO – VisionTV today launched a new advertising campaign that celebrates diversity as one of this country's most valuable assets. The campaign, themed "Many beliefs. One strong nation," consists of seven 30-second on-air spots produced by VisionTV's Marketing & Communications team. It also includes print advertising and a Web component. The spots, adapted from the VisionTV interview series Credo, feature prominent Canadians such as actor Tonya Lee Williams, chef Susur Lee, architect Douglas Cardinal and author Ken Wiwa speaking about the beliefs that guide them. Toronto-based Alisdair Jones Designs created the animation for the campaign (www.visiontv.ca/Diversity/index.htm). "We wanted to underline...