CHICAGO – Independent U.S. broadcaster Weigel Broadcasting is teaming up with CBS Television Stations on a new over-the-air network featuring big dramas led by strong female stars.
Start TV is scheduled to launch on Monday, September 3 in 42% of U.S. TV households with series such as The Closer starring Kyra Sedgwick, The Good Wife starring Julianna Margulies and Christine Baranski, Medium starring Patricia Arquette, Crossing Jordan starring Jill Hennessy, Cold Case starring Kathryn Morris, Profiler starring Ally Walker, and The Division starring Bonnie Bedelia, Taraji P. Henson, and Nancy McKeon.
“Each lead character and series embody a boldness and determination to "Start" leading the way, seeking the truth, solving the crime, and defending the innocent”, reads the news release.
Start TV will launch with an original seven-day-a-week strip schedule, with episodes airing every day at the same time, Monday through Sunday, allowing viewers to tune in and "Start" watching any day or time they choose.
"We are excited to launch the Start TV Network with the CBS Television Stations," said Weigel Broadcasting Co. vice chairman Neal Sabin, in the release. "Each of these acclaimed TV series is built around compelling female lead characters and portrayed by amazing award-winning actresses. This is an exciting network concept and great opportunity to present these proven procedural dramas."
"We are pleased to partner with our friends at Weigel Broadcasting to launch Start TV," added CBS Television Stations president Peter Dunn. "Our CBS Television Network primetime audience has enjoyed great success with procedural dramas for many years. We are excited to feature The Good Wife and many other compelling series in the Start TV line-up as a great companion to our CBS programming."
