
MARKHAM – Deals TV is now available to the more than 1.75 million homes served by Rogers Digital Cable on channels 201 and 299 in Ontario, New Brunswick and Newfoundland, the new channel announced today.
Programming on the new 24/7 teleshopping channel will promote a variety of products, services and ideas to consumers in a wide range of retail sectors including finance, automotive, real estate and travel, according to the press release.
“We’re incredibly excited about the upcoming launch of DealsTV and the opportunity to provide viewers 24/7 access to high quality product and service information,” says Lawrie Yakabuski – director of business development for DealsTV, a subsidiary of Capital Networks. “We have long and short form spots available to advertisers and the ability to produce a custom infomercial if needed through associates. For businesses, DealsTV provides the opportunity to connect affordably with over 4 million consumers.”
This is the second shopping channel Rogers has launched on its systems, having added independent channel Buy Now earlier this summer.