NEW TECH: Lean-In lets broadcasters, advertisers, viewers meet at just the right time, online

WORD OF MOUTH is one of the most reliable avenues to success for any product.Television is no different. Hit shows have been hit shows because they strike a chord and people talk about them together over the proverbial water cooler at work the next day or among friends at the rink, for example.With the mass market adoption of cell phones and their texting capabilities, Twitter, Facebook, YouTube and other messaging or multimedia platforms, it’s been years since any of us had to wait until the next day to figure out if people are digging what they see from their favourite...