Stingray pledges to investment profits in local music video production
MONTREAL – Stingray is teaming up with the Association québécoise de l’industrie du disque, du spectacle et de la vidéo (ADISQ) on a new music video TV channel spotlighting French-language Quebec and Canadian music videos.
PalmarèsADISQ par Stingray is already available to Videotron’s customers and will soon roll out to Bell Fibe TV, Telus, and Cogeco subscribers.
Programmed by Stingray’s team of in-house curators with the support of ADISQ experts, PalmarèsADISQ par Stingray presents themed blocks, exclusive countdowns, and best-of lists. The companies said Friday that the channel was born from a shared mission to promote and showcase the Quebec and Canadian music industry, help develop the careers of local artists, and to provide audiences with access to a diversity of homegrown talent.
A portion of the profits generated by the channel will be reinvested in local music video production through existing third-party funds, helping to finance the production of music videos broadcast on Stingray’s channels and boosting the careers of up-and-coming Quebec and Canadian directors.
“For too long, local music makers have not had a dedicated television platform, which has hurt their discoverability and the production of homegrown music videos,” said Stingray president, co-founder, and CEO Eric Boyko, in the news release. “We believe in our country’s talent and have always been a champion of Quebec and Canadian music, both at home and abroad. PalmarèsADISQ par Stingray is the only music television channel created especially for our artists and we look forward to seeing it added to the offering of operators across the country.”
“The launch of the PalmarèsADISQ par Stingray television channel, which will showcase our artists’ music videos, and thereby their talent and diversity, is excellent news for the entire Quebec music industry – and for fans,” added ADISQ public affairs and director general VP Solange Drouin. “Quebeckers may consume a lot of music videos on the internet, but television still holds immense power when it comes to discovering new artists and their music. Initiatives like the one we are launching today are crucial for our artists to continue to be loved and to shine.”
