New Sportsnet content studio seeks to grow fan interaction outside of the game

TORONTO – Sportsnet unveiled a new multiplatform original content studio Thursday where its personalities will produce digital and social content designed to complement its content on traditional TV, radio, and online.The new content includes the best of ‘the week that was’ in sports news, social media, and pop culture in The Rundown; video versions of podcasts like 31 Thoughts and Free Association; Grinds My Gears where hosts sound off on topical issues in an audience-facing ‘rant’ that also encourages the audience to share their opinions; and quick snippets of video content via Instagram Stories where fans can vote thumbs up or down.“Beyond the unique experience of...