New Research: Our media consumptions patterns getting more mobile, flexible, says SRG report

TORONTO – Canadians are increasingly turning to smart phones and laptops as they are now doing “more of everything online,” says new data from Solutions Research Group, Toronto. Dubbed Digital Life Canada, the company’s latest research is a re-naming of its five-year-old Fast Forward brand. The change was made to better reflect the content of the tracking studies and market needs, says SRG. This quarter’s databook is based on 1,000 interviews conducted in late March with online Canadians and reveals, among many other things, the global recession continues to redefine consumer behavior. Good news for ISPs is that whatever the...