New registry will track global movie, TV content

HOLLYWOOD, CA - An international coalition led by MovieLabs, CableLabs, Comcast and Rovi Corporation has launched a global independent registry that provides a uniform approach to cataloging movies, television shows, and other commercial audio/video assets.Using unique identifiers, the Entertainment Identifier Registry (EIDR) was developed to address a critical need for a universal ID system for all types of audio/video assets in the entertainment industry, making it easier for businesses to search, track rights and report revenue based on an assets’ unique ID. The expected results are increased accuracy of information flowing to consumers, and lower cost and more efficient back-office...