HOLLYWOOD, CA – An international coalition led by MovieLabs, CableLabs, Comcast and Rovi Corporation has launched a global independent registry that provides a uniform approach to cataloging movies, television shows, and other commercial audio/video assets.
Using unique identifiers, the Entertainment Identifier Registry (EIDR) was developed to address a critical need for a universal ID system for all types of audio/video assets in the entertainment industry, making it easier for businesses to search, track rights and report revenue based on an assets’ unique ID. The expected results are increased accuracy of information flowing to consumers, and lower cost and more efficient back-office processes.
The IDs within EIDR will function similarly to UPC codes that are used to identify physical packaged goods and the ISBN code for books. The registry will catalog and assign a single, unique unit of identification to movies and TV assets – from entire movies down to clips and composites – and can be used for both physical and digital video media that are part of the movie and television supply chain.
"Most companies today are either using proprietary or disparate organic systems to catalog their entertainment assets, making the process of tracking content across multiple systems very difficult," said MovieLabs president and CEO, Steve Weinstein, in the announcement. "EIDR can provide the missing communication link between businesses. We look forward to expanding EIDR membership to companies throughout the global content ecosystem, which we think is critical to the success of the effort."
Backed by industry players that include Deluxe, Universal Pictures, Neustar, Paramount Pictures, Sonic Solutions, Sony Pictures Entertainment, Walt Disney Pictures, Warner Bros. Entertainment, Motion Picture Association of America, Inc., Civolution, Vobile, INA (L’institut national de l’audiovisuel) and others, the registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions.
The registry is expected to be available to members in early 2011. The consortium is actively looking to expand with new partners and participants internationally. For more information, contact info@eidr.org
