TORONTO – BBM Analytics will debut a radio commercial tracking service later this month, thanks to a partnership with Adease Media Research.
The service will launch in Montreal before eventually rolling out in Toronto, Vancouver, Calgary and Edmonton. All activity on the monitored stations will be available to subscribers via a web based application on a weekly basis, allowing competitive information to be analyzed by market, station, class, category, company, brand, creative and daypart. Subscribers can also opt to receive daily alerts to new activity, plus download and listen to new radio creative within hours of airing.
“We are always looking for ways to make it easier for our clients to gain insight into what is occurring in a very competitive broadcast media landscape”, said BBM Analytics VP David Phillips, in the announcement Wednesday. “Radio has always been a media where limited competitive activity has been available to broadcasters, advertising agencies and advertisers. Our clients have been asking us for this information for a while and Adease have the technology that will allow us to provide a comprehensive database to the industry.”
BBM Analytics is a wholly-owned subsidiary of BBM Canada. Adease is a privately owned Canadian media intelligence company that specializes in integrated solution for the advertising community.
