New programmatic marketplace launches with CBC, Bell Media, Quebecor

TORONTO - CBC, Bell Media and Quebecor are among the first publishers to sign on with Eyereturn Marketing’s new curated programmatic marketplace offering advertisers and agencies access to first look preferred inventory.Known as Canadian Premium Access, the Eyereturn platform allows clients to get data driven, first look access to secure private marketplaces while utilizing various advertising opportunities including traditional display, expanding and pre-roll (VAST and/or VPAID) ad units, reads the news release. Combined with Eyereturn's proprietary data and dynamic retargeting tools, advertisers can now deliver successful campaigns in a transparent, brand safe environment.“As one of the few ad tech companies based in...