New partnership will see community radio better track its French language audience

OTTAWA – The Alliance des radios communautaires du Canada (ARC) and StatsRadio this week announced a collaboration to provide the organization's member radio stations with access to StatsRadio's sales and performance analysis tools.The two-year agreement will be gradually implemented throughout Canada, starting with Ontario and New Brunswick. This project was made possible thanks to funding from the government of Canada, notes the press release.More than one million Canadians whose mother tongue is French live outside Quebec and French-language radio stations are important to these communities. With this agreement, “the Alliance will empower its members with the capability to enhance their...