OTTAWA – The Alliance des radios communautaires du Canada (ARC) and StatsRadio this week announced a collaboration to provide the organization's member radio stations with access to StatsRadio's sales and performance analysis tools.
The two-year agreement will be gradually implemented throughout Canada, starting with Ontario and New Brunswick. This project was made possible thanks to funding from the government of Canada, notes the press release.
More than one million Canadians whose mother tongue is French live outside Quebec and French-language radio stations are important to these communities. With this agreement, “the Alliance will empower its members with the capability to enhance their understanding of their audience and also demonstrate their relevance to advertisers to secure better positioning in increasingly competitive advertising markets,” says the release.
"This collaboration will help us fulfill our mission of contributing to the vitality of French-speaking Canadians through the creation, maintenance and development of a set of high-quality community radio stations by enabling our member stations to better understand their audience and improve on-air content,” said François Côte, ARC executive director, in the release.
With ARC's members joining the fray, StatsRadio now has over 80 broadcasters using its tools and technology.
