New network will see WB and UPN fade to black in September

NEW YORK – This fall, CBS and Warner Bros. will launch The CW Television Network. The two companies will co-own the network 50-50. Also announced today was a 10-year affiliation agreement with CBS Corporation’s UPN affiliates – as well as with Tribune Broadcasting - who will all carry “The CW”, which will reach 48% of the American populace. WB and UPN, the fifth and sixth-largest broadcasters in the U.S., will cease operations this September, giving way to the new net but will continue as separate entities until then. So, look for a new round of regulatory and business shakeups on...