Cable / Telecom News

New Netflix ads between episodes are only a test; can be skipped


NETFLIX HAS CONFIRMED that it is testing out ads for other shows in between episodes, but stresses that viewers can skip them if they wish.According to a statement in an Ars Technica report, Netflix described the change as follows: "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster." The reasoning, continues Netflix's statement, comes from its last controversial decision which saw the streaming giant add auto-playing videos, complete with unmuteable audio, while users browse through its content.The report adds that Netflix did not confirm whether this new advertising initiative would be limited to specific...