New MTM report gives insight into media habits of Northern Canadians

OTTAWA – CBC’s Media Technology Monitor (MTM) released a new report today that looks at media consumption and technology adoption in the north. “For the first time, MTM expanded the scope of the MTM 18+ to survey the North, allowing a unique opportunity to examine how those residing in Yukon, Northwest Territories, and Nunavut compare and contrast to the average Canadian,” a press release reads. The report shows cell phone ownership in the north is similar to the rest of Canada, although those who live in the north “are slightly more likely to own an iPhone… (58% versus 51%),” the...