New mobile diary research offers surprising results

VANCOUVER – A new method of conducting mobile research could supply some unexpected, and valuable, results for marketers and researchers.Vancouver-based market research organization Techneos recently trialed a new survey research application called Survey On-Demand Application (SODA) across various Nokia and BlackBerry devices. The project, called ‘The Great British Weekend’, was conducted last May in partnership with survey-based market research company Ipsos.The study examined how people use their mobile phone in their everyday life. Using a mobile diary program, it enabled participants to provide anytime, anywhere feedback, and answer the question “what’s happening right now?” The project also incorporated the use of...