New Made|Nous campaign asks Canadians to “Seek More”
TORONTO — Made|Nous, the Canadian film and TV industry’s consumer-focused initiative to promote the work of Canadian creators, launched today a new campaign designed to encourage Canadians to seek out content and creators from a wide array of racial backgrounds and lived experiences, reflecting the varied storytellers shaping TV, film and gaming in Canada. Joining the “Seek More” campaign as ambassadors are actors Shamier Anderson (above left, Stowaway, Bruised), Kawennáhere Devery Jacobs (centre, Blood Quantum, Taika Waititi/FX’s Reservation Dogs), and Simu Liu (right, Kim’s Convenience, Marvel’s Shang-Chi and the Legend of the Ten Rings). Also lending their voices to the...
