New interactive TV format blends primetime with mobile entertainment

OSLO, NORWAY - International production company FremantleMedia is partnering with technology firm The Future Group on a new interactive TV reality format that will see contestants compete in virtual worlds, while allowing viewers to join in via their mobile devices.The format, known as Interactive Mixed Reality, will used on a new series called Lost In Time that will debut on Norwegian broadcaster TVNorge next spring. The series will follow three contestants as they are transported into different eras including the Wild West, the Ice Age, Medieval times and the Jurassic period, where they will compete in a series of challenges...