OSLO, NORWAY – International production company FremantleMedia is partnering with technology firm The Future Group on a new interactive TV reality format that will see contestants compete in virtual worlds, while allowing viewers to join in via their mobile devices.
The format, known as Interactive Mixed Reality, will used on a new series called Lost In Time that will debut on Norwegian broadcaster TVNorge next spring. The series will follow three contestants as they are transported into different eras including the Wild West, the Ice Age, Medieval times and the Jurassic period, where they will compete in a series of challenges against the clock to win a jackpot prize.
Viewers may also go to the Lost in Time virtual world via a smartphone or tablet app, where they will be able to play against the show contestants as well as other players from across the country in real-time.
Fremantle, the company behind the Idols, Got Talent and The X Factor TV franchises, also holds the global rights to the interactive reality format.
“This newly developed technology has allowed us to create a pioneering type of entertainment show that truly is at the forefront of future television trends,” said FremantleMedia Norway MD Petter Testmann-Koch, in the news release. “Viewers will see contestants competing in virtual eras in time and get to experience the adventure along the way through the play-along app. We are very excited about this format and believe it has huge potential with global clients.”
The Norwegian version of Lost in Time will be hosted by Fridtjof Nilsen, pictured.
