VANCOUVER – Shore 104, Vancouver’s next radio station, will soon hit the airwaves, the independent broadcaster announced today.
“The offices are open and studio construction is underway,” says a press release. In June the company won the last available FM frequency in Vancouver from the CRTC, beating out 15 other applicants for the 104.1 FM slot.
The new station, “will be Canada’s first true Triple A format with strong 25-54 appeal and will serve Greater Vancouver and the Lower Mainland,” says the release.
The playlist will feature a blend of artists such as Joni Mitchell, Feist, Dave Matthews Band, Blue Rodeo, Norah Jones, Eric Clapton, Bruce Springsteen, Kathleen Edwards, REM, Tegan and Sara, Bob Marley, Tom Petty, Arcade Fire, James Taylor, Diana Krall, Sarah McLachlan, Elvis Costello, Tracy Chapman, Ben Harper and others. Look for the station to pay special attention to roots music as well as emerging artists from Vancouver and British Columbia.
Heading up the effort as president is Roy Hennessy, “a legend in Vancouver radio, first on air with CKLG and later with the launch of the FOX-FM. This marks Mr. Hennessy’s most important radio initiative to date,” says the press release.
Rounding out the team are music impresario Sam Feldman, veteran Canadian programmer Bob Mackowycz (Macko) and Bob Mackowycz Jr., radio consultant David Bray, general sales manager Sherri Pierce, Vancouver native David Aisenstat (owner of The Keg Restaurants), and TV personality Michael Landsberg (TSN).
"Like a lot of people, my fingers have been getting sore from pushing the dial looking for some good music,” said Feldman in the release. “There is no better place than Vancouver for a Triple A radio station. It’s about time that playing Canadian music is recognized as a positive, not an obligation."
The station has committed to $7 million in Canadian Content Development funding over the next seven years which will allow for a series of programs dedicated to assisting Canadian recording artists and performers.
