Cable & Telecom

New Fido campaign celebrates Pride in all its colours

TORONTO — In celebration of Pride Month, Rogers’s flanker brand Fido announced today it has launched a new campaign that aims to connect Canadians through conversation and highlight a more diverse representation of Pride by showing Pride comes in every colour. The June campaign features members of the LGBTQ2S+ community sharing their personal stories and revealing the flag they identify with the most. (Pictured are some of the flags featured in Fido’s campaign.) “Fido will always be a brand that creates meaningful connections and advocates for true acceptance for everyone, regardless of race, gender, ethnicity or sexual orientation,” said Nancy...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.