Radio / Television News

New division will pursue licensing and other deals at Astral

TORONTO – Astral Media Integrated Solutions, a new division of Astral Television Networks announced today will consolidate and expand the company's operations in licensing, merchandising, online advertising and promotional sponsorships for its English-language television networks The Movie Network, Viewers Choice and Family Channel. “Astral Media Integrated Solutions offers clients the opportunity to reach our television networks’ well-established audiences through a combination of on-air, interactive and grassroots promotions,” said Domenic Vivolo, senior vice-president, marketing and sales, in the press release.“What we can offer partners, sponsors and advertisers is an effective means of connecting with niche markets, such as the difficult-to-reach tween...