New diversity results to be released

TORONTO – The results of a new study presenting a comprehensive picture of Canada’s fastest-growing market segments will be released on March 1, 2006 by Toronto-based Solutions Research Group. “There are nearly five million consumers of diverse ethnic backgrounds living in Toronto, Vancouver and Montreal and their perspectives are not being captured adequately by traditional market research studies. With Canada’s population expanding by one million new Canadians arriving every four years, we must understand this major driver of change in our marketplace in order to translate it into successful marketing or policy-making” says Kaan Yigit, study director, in a release....