New Disney XD channel targets boys, debuts June 1

TORONTO - Astral Media will add to its slate of child-focussed services with the launch of Disney XD on June 1, 2011.An advertiser-supported TV network and multi-platform brand, Disney XD will feature a range of live-action and animated programming for kids aged 6-14, with a focus on boys and their quest for discovery, accomplishment, adventure and humour, while still being inclusive of girl audiences."Disney XD is a unique offering in the marketplace. A brand that has already proven itself in the U.S. and in international territories, Disney XD is poised to win over Canadian audiences with exciting and fast-paced shows...