TORONTO – Astral Media will add to its slate of child-focussed services with the launch of Disney XD on June 1, 2011.
An advertiser-supported TV network and multi-platform brand, Disney XD will feature a range of live-action and animated programming for kids aged 6-14, with a focus on boys and their quest for discovery, accomplishment, adventure and humour, while still being inclusive of girl audiences.
"Disney XD is a unique offering in the marketplace. A brand that has already proven itself in the U.S. and in international territories, Disney XD is poised to win over Canadian audiences with exciting and fast-paced shows that burst from the screen with their energy and comedic sensibility," said Joe Tedesco, SVP and GM of Astral Kids, in the press release. "It is a testament to the strength of our ongoing partnership with Disney that we are set to launch another network with the Disney brand. I am confident that just like Family and Playhouse Disney, Disney XD will quickly become a must-have network in Canadian households."
The Disney XD programming will include series from Disney as well as Canadian content, highlighting the themes of adventure, action, humour and discovery. In addition to the linear service, Disney XD will also launch through dedicated on-demand channels as well as on-line broadband and mobile platforms.
Astral said that distribution partners for the new channel will be announced in the coming weeks.
