TORONTO – Bell Media’s Astral Out of Home has unveiled a new campaign in Toronto that transforms street furniture into the White House to drum up interest in CTV’s new political conspiracy thriller Designated Survivor.
The campaign combines the TV return of Canadian actor Kiefer Sutherland with the timeliness of the U.S. election with elements that include a Toronto transit shelter made to look like the White House, complete with a roof, pillars, a blue carpet, and a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on the city’s Gardiner Expressway.
Designated Survivor, which premieres September 21 at 10 PM ET on CTV, stars Sutherland as Tom Kirkman, a lower cabinet member who unexpectedly becomes president after a devastating attack on Washington.
