New CTAM Research: Why the video bundle will bounce back, differently

Traditional TV cord-cutting has accelerated through the pandemic By Greg O’Brien TORONTO – It will surprise no one the 18-35 year-old age group loves to stream their content. Watching via Netflix or YouTube or Prime or Disney+ or Club Illico or Crave or CBC Gem or DAZN or Sportsnet Now or TSN Direct or Tou.tv or CBS All Access or Britbox or RDS Direct or AppleTV+ is old hat to them. However, according to a Charlton Research online presentation to CTAM Canada members last week, what’s not old hat is trying to manage the massive and growing list of streamers...