New company from veteran broadcasters aims to monetize Canadian podcast audience

TORONTO – A trio of Canadian broadcast industry veterans are behind a new venture known as The Podcast Exchange (TPX) that uses market research, advanced metrics, and geo-targeting to give advertisers better access to the Canadian podcast audience.With backing from Slaight Communications, TPX is co-founded by Jean-Marie Heimrath, former president of Standard Broadcasting’s Sound Source Networks and Iceberg Radio; Jeff Ulster, co-publisher of The Canadian Podcast Listener report and former director of CBC’s Digital Talk Content; and Bob Kane who helped to grow CBC into a global podcast industry leader in both sales and content. TPX said that it provides in-depth...