VANCOUVER – The Canada Media Fund (CMF) and Nordicity have partnered on a new study examining the feasibility and demand for crowdfunding among Canadian creative content creators, especially independent producers.
Defined as the raising of funds through the collection of small contributions from the general public (known as the crowd) using the Internet and social media, crowdfunding has experienced a recent boom in Europe and North America.
The CMF said that it commissioned Crowdfunding in a Canadian Context: Exploring the Potential of Crowdfunding in the Creative Content Industries to provide both a meta-perspective on the global phenomenon of crowdfunding as related to the creative content industries, and also a micro analysis to understand how producers are considering crowdfunding as a financing mechanism and how practices and regulations in Canada impact this potential. Through numerous interviews, case studies and secondary research, the study explores the opportunities and barriers regarding the regulatory, financial, social and operational deployment of crowdfunding within the Canadian creative content environment.
