BANFF – The Canada Media Fund (CMF) has released two new publications that it says provide new perspectives on the convergence of television and connected platforms and the state of financing of the interactive media sector in Canada.
Unveiled at the Banff World Media Festival, the first research project, New Directions for the Financing of Interactive Digital Media, examines the state of financing of digital media in Canada and the effectiveness of financial mechanisms, including those from the private sector. Published by the Canadian Interactive ALLIANCE interactive canadienne (CIAIC) with research by MDR, the research is the result of a partnership with Ontario Media Development Corporation, and the assistance of Bell Broadcast and New Media Fund, Department of Canadian Heritage, National Film Board and the Canadian Media Production Association.
The second, The ABCs of Connected TV, is a streamlined synthesis of connected TV’s technological and economic evolution over the last few years, and is based on the most advanced innovations and business models currently on the market. Available in English and in French, the report is intended for media content producers in the film, television and advertising industries regarding the Web, social networks and mobile markets. It is published by Groupe Evolumedia.
As a catalyst for the Canadian television and digital media industry, the CMF creates, aggregates and disseminates meaningful industry intelligence to assist in its policy decisions and to provide information to its partners and stakeholders.
