New CMA guide will help organizations tweak their privacy policies

TORONTO – The Canadian Marketing Association (CMA) has released a new guide to help organizations provide clear information to consumers about how their personal information is collected, used and shared.Billed as the latest tool created by the CMA to help Canadian marketers maintain high standards of professional conduct, the CMA Guide to Transparency for Consumers will help companies comply with new Guidelines for Meaningful Consent issued by the Office of the Privacy Commissioner and that came into effect on January 1st.The guide sets out a Transparency Framework to help organizations provide clear, user-friendly information about how consumers’ personal information is collected,...