TORONTO — Toronto-based YouTuber and Much Studios creator Jaclyn Forbes (pictured) is collaborating with Aldo for the shoe company’s upcoming worldwide contest and campaign, #StepIntoLove, Bell Media announced Tuesday.
Launching today, the campaign encourages the public to express their true selves by recreating a dance video (the original video was created by the #AldoCrew) and uploading it to TikTok and Instagram for a chance to win $5,000.
As part of the collaboration, Forbes will post a video on her YouTube channel on Thursday, August 13, where she will share stories about vulnerability, self-love and authenticity. She will also participate in the dance challenge by posting it on her TikTok and Instagram accounts, as well as share some behind-the-scenes content.
“Aldo’s #StepIntoLove campaign emulates key messages about self-care and self-esteem, which aligns with what Jaclyn is all about,” said Justin Stockman, vice-president of brand partnerships and client strategy at Bell Media, in the news release. “Much Studios is excited to collaborate with a massive, international brand like Aldo, and amplify this incredible partnership on digital and social platforms.”
The contest closes September 1 and the winner will be announced September 8. For more details, please visit aldoshoes.com/stepintolove.
