New campaign seeks to bring RDS2 out from under shadow of sports parent

MONTREAL - RDS has launched a new advertising campaign for its RDS2 channel highlighting three major property groups available exclusively on the French-language sports channel.The campaign invites viewers to conquer the ring with combat sports, conquer the road with motor sports, and conquer the world with international sports and events features. Four 30 second TV spots (one per property group – ring, road, world – and a generic version) are airing on RDS and Bell Media channels now, and the campaign also includes out-of-home advertising, web banners and print ads in sports magazines and targeted daily papers.“RDS2 has its own...