TORONTO – Bell Media has signed Audi as the exclusive sponsor of its new digital series The Confession.
The Confession is an exploration of good and evil featuring a hit man played by Emmy and Golden Globe Award-winning Kiefer Sutherland, and a priest played by John Hurt. The 10-part series premieres Monday in Canada at theconfession.ctv.ca with the first three episodes, followed by two new episodes rolling out on subsequent Mondays. The full series will also be available on CTV Mobile on Bell Mobile TV for smart phones and super phones on December 12, and on the CTV iPad app starting December 19.
Promotion for Audi's A6 will be included in video pre-roll on all platforms along with co-branded leaderboards and big boxes across CTV's website and within the dedicated microsite.
“In terms of original digital content opportunities, it doesn't get bigger than Kiefer Sutherland and The Confession”, said Nancy McConnell, director of digital sales for Bell Media Digital, in the announcement. “This program delivers innovation, quality and incredible online entertainment, and is a perfect response to Bell Media Digital’s advertising partners’ appetite for new, exciting, digital-first sponsorship opportunities.”
