New Ad Platforms: Canoe wants to build $200M VOD ad market in Canada

CANOE VENTURES IS hoping 2019 is the year where it begins to help build video on demand advertising together with BDUs and broadcasters into a $200 million marketplace.The U.S. company (which is co-owned by MSOs Comcast, Cox Communications and Charter Communications) has been the driver behind huge success Stateside, where the VOD ad business is already a US$1 billion market. Canoe alone delivered 26 billion ad impressions in 2018 on 7,476 ad campaigns. It delivers VOD ads to 36 million American households for broadcast clients such as ABC, A+E, AMC, CBS, Discovery, MTV, NBC, Showtime, Univision and others.Now, the company...